Electronic commerce is now a consolidated reality on the consumer goods and services market for years. But what is an e-commerce ? How exactly does an online store work and what are its characteristics These are some of the questions that even today, despite being a consolidated reality, many users who surf the net ask themselves. For this reason we want to give in this guide an exhaustive and precise answer on what an e-commerce is.
What is an e-commerce and what is meant by electronic commerce
The term electronic commerce defines the set of transactions that take place via the internet in order to purchase specific goods and services without physically going to the store. E-commerce is the “tool” with which users who surf the net can choose, view and purchase the products and services that interest them.
The term e-commerce goes to indicate the website in the foreground with pages, categories and tools designed to allow the user to carry out a transaction and electronic payment or not to receive a product or service in exchange.
However, with e-commerce we also mean the activity that sees the set of all those transactions that take place between producer and consumer through the internet.
Thanks to e-commerce, therefore, it is possible to open a real shop, reachable online 24 hours a day, from which users can choose the products or services they prefer and then purchase them through various payment methods such as: bank transfer, PayPal, credit cards, debit cards, cash on delivery and today also with online installment payment services.
What are the main types of an e-commerce
There are different types of e-commerce that we can distinguish from each other. Among the main ones we find:
B2B e-commerce: this is a type of electronic commerce that involves the exchange of products, services and supplies between one company and another . In this type of trade it is the companies that offer services and products to those who are in possession of a VAT number in order to carry out a wholesale or focused sale in the business to business sector.
B2C e-commerce: in this case we speak of commerce dedicated to final consumers and individuals. This is the type of e-commerce that meets the most and that satisfies a greater number of requests during the year given the larger number of private consumers compared to those in the B2B sector . In the field of B2C, business to consumer, users can purchase any type of goods 24 hours a day, choosing from various payment and shipping solutions.
C2C E-commerce: This is a less widespread and more distinctive e-commerce model involving consumer-to-consumer sales. An example of C2C e-commerce can be that of Ebay or Etsy. Generally, C2C e-commerce are all those online stores where consumers sell their personal goods to other interested consumers with a fixed price or at auction.
How an e-commerce works
As we have seen , e-commerce or online shop is the basis of electronic commerce and has now positioned itself in every sector from that of the sale of goods to companies, to final consumers, or among consumers.
E-commerce has a very simple operation as far as user purchases are concerned.
In fact, whether you are a private consumer or a business customer to make an online transaction, all you have to do is: enter the e-commerce, browse the product or service pages, choose what you want to buy and the quantity of product, and finally proceed with the payment of the goods in the cart through one of the many methods that are made available by the owner.
Thanks to its ease of use and the opportunities it offers to users, today e-commerce is becoming an increasingly popular tool and for this reason an advantage for entrepreneurs who want to expand their business.